One of the best way to earn from your website or blog is through direct advertising. Direct advertising is where you offer ad space on your site to advertisers for a fee. Direct advertising is often use as an alternative to pay-per-click advertising and affiliate marketing where you depend on the clickthroughs and sales generated by your website. Direct advertising will give you straight cash for a specific period of time.
Bloggers and webmasters alike have been lurking in this industry to monetize their sites and make money. But there is a catch in direct advertising method, your site must have tons of traffic. If you don't have traffic, you will not gonna have advertisers for your site. So the first thing you should do is to build a good marketing plan and work on your site SEO to receive organic traffic from the search engines.
Once your site or blog is popular, you are ready to offer direct advertising to your site. Space ads prices varies from location. If the ads is above the fold (upper portion of the site), the ads are usually expensive. If the ads is below the fold (lower portion of your site), the price is more negotiable but it doesn't mean that it is much cheaper.
Ad sizes varies also in prices. A 468x60 horizontal banner are much affordable than vertical 160x600 skyscrapers and 300x250 rectangle banners. Why? According to most online marketers, skyscrapers and rectangle are the most effective ads sizes than horizontal banners. Usual links can also be sold to monetize your site. You can sell a simple blogroll links for a much affordable prices.
Now how can you apply direct advertising method to your site or blogs? Below are some guidelines to a successful advertising campaign.
1. Choose the best ads spaces for your site The first thing you should do is to plan your advertising slots from your site. Make sure to have the best lucrative and right ads spot for your website or blog. A good advertising space can be filled in no time from the best advertising merchants around the globe.
2. Build your own Advertising Page An advertising page is your own ads to your direct advertising campaign. This is where you list all your available ad space slots from your site. Include accurate information such as your search engine page rank, Alexa rank, traffic statistics, banner sizes and prices of each ad slots. People will know that you are selling ad space to your site through this advertising page.
3. Set the right price It is important that you know the right price for your site. How can you do this? You can research ads prices through other websites who also do direct advertising. Review their traffic statistics and page rank because this are very important when setting up prices for your advertising space.
You can set your prices at lower rates at first to attract more advertisers. Then slowly increase your rates as slowly as possible. Also remember that you should also be open to price negotiation with some advertisers.
Now that you are serving ads to your site, the next thing you should do is to maintain your advertisers to be loyal to your services. You can have loyal advertisers through great customer service and excellent communication. Most likely, webmasters that don't often talk to their merchants will not going to renew their subscription.
Other way to maintain a good ad campaign is through testimonials. Testimonials are great tool for marketing ads services. You can almost see testimonials in every product promotions or ads services based websites or blogs.
You can post a good and real testimonials through satisfied advertisers of your site. Most advertisers who renew their business will leave quality testimonials without asking for it. But if they aren't giving anything, it is wise to ask for it nicely or send them a thank you email after their contract has expired. This would allow them to send a useful message of what kind of advertising experience they had with your site. You can then use that message as a testimonial for your direct advertising services.
It is also important to give discounts from time to time especially to those who are frequent buyer of your services. Direct advertising is one of the best tools you can apply to boost your monthly income from your website and blogs. This is also one of the right monetization method to combine with your other online business programs to earn more profits in the Internet. I myself is planning to apply this method as soon as this blog gets enough traffic from my marketing efforts. I hope this article helps you a lot in making money from your website or blogs.
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